Selling It

Just how much would you pay for those "10 free minutes" of long distance? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a $10 million sweepstakes? For more than twenty years, the "Selling It" column of "Consumer Reports" has been keeping tabs on come-ons like these, poking fun at and, more important, bringing them to the attention of millions of consumers. Collected here are the best that is, the worst from the past decade. Whether sho…