Story of the California Look VW

The California Look is the most popular style of Volkswagen customizing. The typical Cal Looker is stripped of chrome, lowered, has a high-quality paint job and hides a very hot engine. It all began in the late 1950s, when hot-rodders started tuning Beetles for the drag strip. Their successes gave birth to an automotive performance industry and their racecars’ look soon spread street Beetles, becoming cooler, cleaner and more sophisticated.  Keith Seume tells the story of how this phenomenon – c…