PR 2.0: New Media, New Tools, New Audiences

Welcome to the world of PR 2.0: a world in which the Internet and public relations fully converge, giving you powerful new ways to engage in meaningful two-way conversations with your key audiences. In PR 2.0, Deirdre Breakenridge reveals how the Web has evolved into thousands of information-sharing communities-and how social networking and other Web 2.0 technologies give you powerful new ways to reach them.

You'll find specific guidance for leveraging new tools, ranging from Facebook t…