Inside the Mind of the Shopper: The Science of Retailing

How Today's Shoppers Really Think, Behave, And Buy:

Breakthrough Insights for Creating High-Profit Retail Experiences!

Today, improving the effectiveness of the retail experience is no longer and option: It's a matter of survival-and nobody knows more about doing that than Herb Sorensen. That's because Sorensen understands your customer's in-store behavior better than anyone else on earth.

Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals e…