Create the Perfect Brand: A practical guide to branding your business, from creation and vision to protection and delivery

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.

All aspects of branding are covered including:

- what is a brand and why it is heart, sou…