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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

By Kevin T. Jackson
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$49.99
By Kevin T. Jackson
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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fa…

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