Up against the Walmarts: How your Business Can Prosper in the Shadow of the Retail Giants

"What can you do to keep your business afloat — and thriving — when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You’ll learn how to:

• Attract customers, and win their loyalty through exceptional value, in contrast to the big guys’ "low, low prices."

• Identify and hir…