Unruined: Defeating Corporate Crises

In his thought-provoking new book, UNRUINED: Defeating Corporate Crises, writer Stuart Hirsch demonstrates why every business should prepare and implement a crisis plan.

Using actual case studies, Hirsch demonstrates how to spot an impending crisis as well how to stop crises before they develop.

Areas covered include:
• Crisis Prone or Prepared;
• Scent of a Crisis;
• Communicating in a Crisis;
• Combating Rumors;
• Crises and Celebrities; and
• Is It Possib…