Tourism And Intercultural Exchange

Jack (critical marketing, U. of Leicester, UK) and Phipps (U. of Glasgow, Scotland) reach beyond the more usual binary "good vs. bad" criticisms of tourism to explore a neglected area of research in tourism studies. Through an ethnographic study of tourism on Scotland's Isle of Skye, they investigate intercultural communication and how it is constructed and mediated through material culture and language. The authors conclude that tourism matters because it provides a lens into and an energy for …