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This Is Service Design Doing

By Marc Stickdorn, author of The Limits of Power: The End of Amer Andrew J. Bacevich, Adam Lawrence, Jakob Schneider
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By Marc Stickdorn, author of The Limits of Power: The End of Amer Andrew J. Bacevich, Adam Lawrence, Jakob Schneider
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.

Great customer experience needs a common language…

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