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The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World

By Sue Martin Mahar, Jay Mahar
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$24.95
By Sue Martin Mahar, Jay Mahar
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One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.

A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide …

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