The Story of Interscope Records

Hip-hop started on the streets of New York with African American youths in the 1970s. But with its strong beats and raw lyrics, it quickly spread across the country. It became the music of a generation of young Americans. But hip-hop is more than just music. It's a lifestyle. It's also big business. When Interscope Records was formed in 1990, the company's founders saw an opportunity. Young people loved the energy of hip-hop. Interscope gave rappers like Eminem and 50 Cent their start—and it pai…