The Hidden Persuaders
Paperback
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"One of the best books around for demystifying the deliberately mysterious arts of advertising." Salon
"Fascinating, entertaining and thought-stimulating." The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command The New Yorker
Originally published in 1957 and now…
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Print BooksBusinessCurrent Affairs & PoliticsSelf-Help & RelationshipsSocial SciencesPaperbackNonfictionMarketing & SalesMedia & CommunicationsPolitics & Government - General & MiscellaneousAdvertistingMarketingEmotional HealingAdvertising - General & MiscellaneousConsumer BehaviorCoping & HealingAdvertising - History & CriticismPropagandaAdvertising - Products & Services



