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The Business of Studio Photography: How to Start and Run a Successful Photography Studio
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The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing oneand now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, co…