The Business-Builders Formula

Most people when they think of creating a business online, they think of creating a product, selling the product, and hope to make enough capital to finance their next product idea.

What's really needed is a method to capture leads, convert those leads into smalltime customers, and gradually build them towards customers that spend more with you in terms of three factors: frequency, monetary value, and recency.

There's also a fourth quality that's rarely discussed. We don't necess…