Shine On (Uk)

"Focus Groups. . . is the essential guide on the subject, providing an easy to read, step by step approach to planning and conducting successful focus groups." --PPA News "The book meets its purpose very nicely. The writing is clear, with an absence of technical or academic jargon. . . . The chapters are well organized. . . . A variety of important areas are covered. . . . The text is peppered with particular examples and stories, some humorous, that help the reader understand the material in …