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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

By Don Peppers, Martha Rogers
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$36.95
By Don Peppers, Martha Rogers
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Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy wh…

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