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Relatiile publice: principii si strategii

By Cristina Coman
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$6.99
By Cristina Coman
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Rezultat al unei activitati didactice universitare, lucrarea defineste conceptele si principiile fundamentale ale relatiilor publice, organizarea sistemului mass-media si tehnicile de lucru specifice comunicarii cu presa scrisa si audiovizuala, de la intocmirea dosarelor de presa la organizarea conferintelor si la redactarea comunicatelor. Se acorda o atentie deosebita comunicarii cu presa in situatii de criza.

Cuprins: Relatiile cu presa * Organizarea biroului de presa * Comunic…

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