Promotional Culture: Advertising, Ideology and Symbolic Expression

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character of all forms of communication.

Moving beyond a simple critique of advertising as an ideological process, Promotional Cu…