Personal Branding For Dummies

The simple guide to managing your personal brand, a vital element of success in the professional world

Personal Branding For Dummies, 2^nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of person…