Option Selling for Profit: The Builder's Guide for Generating Design Center Revenues and Profits

If you think your customer's home buying experience ends with the closing-think again. To be a successful full-service home builder in today's market you must offer more than just a well-built home-you must give your customers the opportunity to design a home that suits their individual tastes and lifestyles. By offering a range of options and upgrades, you can do just that. The design phase is your best opportunity to make a lasting impression and ensure that your buyers will favorably remember…