Open Innovation: The New Imperative for Creating and Profiting from Technology

The Innovation Game Has Changed . . .

Companies that don't innovate die. This is one certainty your company faces in a complex world. But how should your company innovate? While the key to successful innovation once lay in the controlled environment of the corporate laboratory, today the widespread distribution of useful knowledge makes such control unfeasible. Competitive advantage now often comes from leveraging the discoveries of others.

Rather than relying entirely on in…