The Barnes & Noble Holiday Gift Guide! Shop NowThe Barnes & Noble Holiday Gift Guide! Shop Now

Open Business Models: How to Thrive in the New Innovation Landscape

Hardcover
$35.00
Rewards iconEarn 5X Rewards 1/1 - 12/31
Loading availability...
Pick up in store
Your local store may have stock of this item.

In his landmark book Open Innovation , Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.

In Open Business Models , Chesbrough takes readers to the next step…