Open Business Models: How to Thrive in the New Innovation Landscape
Hardcover
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In his landmark book Open Innovation , Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.
In Open Business Models , Chesbrough takes readers to the next step…



