New Venture Strategy: Timing, Environmental Uncertainty, and Performance

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered inclu…