More Than a Season: Building a Championship Culture

Provides a blueprint for becoming a champion, both on and off the field   When Dayton Moore arrived in Kansas City in 2006, the Royals hardly resembled a contender. The general manager inherited a major league club that had just one winning season in the previous decade. Moore, a Kansas native who grew up as a Royals fan, implemented a plan to return the franchise to its glory years. Though not without a few bumps in the road, that plan came to fruition in 2014 and 2015, as the Royals reached th…