Irresistible! Markets, Models, and Meta-Value in Consumer Electronics (paperback)

“The consumer electronics world sets a blistering pace for innovation, and anyone hoping to keep up—or take the lead—should read this book. Insightful and comprehensive, it maps out the industry terrain, and then points the way toward opportunities that lie ahead. Bailey and Wenzek have put together a compelling read on this fas­cinating global industry.”

—Tom Kelley, General Manager IDEO author, The Ten Faces of Innovation

“Consumer electronics is one of the larg…