Intellectual Property Culture: Strategies to Foster Successful Patent and Trade Secret Practices in Everyday Business

The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. Intellectual property laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as pa…