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Hospitality Marketing Management

By Robert D. Reid, David C. Bojanic
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By Robert D. Reid, David C. Bojanic
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The ticket to successful marketing campaigns for the hospitality trade

While the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today’s hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional marketing techniques.

Reid and Bojanic’s Hospitality…

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