Holding Power: Building Long Lasting Customer Relationships With The Push Of A Button

If Alexander Graham Bell could see today’s communications marvels, says Peter J. Turpel, he’d want to know one thing:  Is the technology bringing us closer together, or is it separating us?

As president of Phone On-Hold Marketing Systems, Turpel has emphasized the human touch since founding the company in 1984. The telephone, even in this age of digital diversity, is the ultimate communication tool – but one that businesses often fail to appreciate. With an on-hold network, they have an…