Globalizing Responsibility: The Political Rationalities of Ethical Consumption

Interest in the ethics and politics of consumption is rising steadily. But many questions still remain about the complex motivations and practices involved in being an 'ethical consumer'. Globalizing Responsibility presents an innovative reinterpretation of the forces that have shaped the remarkable growth of ethical consumption.

The book challenges the claim that this phenomenon reflects an increase in individualism and a retreat from proper politics. Using detailed qualitative empiric…