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Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game

Hardcover
$24.95
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A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising.The moguls he's known — many of America's most recognizable captains of industry — appear in scenes uncustomary to any corporate…