Friction-Free Economy: Strategies for Success in a Wired World

Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product — and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and serv…