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Designing and Conducting Business Surveys

By Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane Willimack
eBook
$89.95
By Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane Willimack
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Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other resea…

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