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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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True or False? Most PowerPoint presentations are:
·compelling
·illuminating
·informative
·clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn:
·a world authority on the visual brain
·a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for …