Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business

Recession-hit American companies are sending people overseas in record numbers in search of new business. But sadly around 75 percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose and educate the right people to send overseas. Beyond helping companies to save money, this book will help save their reputations in foreign markets, strengthen their relations with partners and gov…