Buchhandelsstrategien im digitalen Markt: Reaktionen der grossen Buchhandelsketten auf technologische Neuerungen

In recent years the field of book studies has been reconceptualized, moving away from a primarily historical and narrative focus. This change, triggered in part by new media, has involved an expansion in the range of research questions considered as well as their theoretical underpinnings. Analysis of the forms of communication used in written media form an essential aspect of this new approach. Conceptually, the series is based on an understanding of written media found in interdisciplinary …