Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

How much more effective would you be if all your Web content reached its precise target audiences-and they engaged with it? In Audience, Relevance, and Search, three pioneering IBM content and search experts help you get closer to this goal than ever before.

Drawing on more than forty-five years of experience in Web publishing and search effectiveness, the authors introduce powerful new techniques for using search and social media to deliver the right message to more of the right people…