Advanced Web Metrics with Google Analytics
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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on re…
Categories
ComputersBusinessNonfictionComputer Business & CultureInternet & World Wide WebBusiness TechnologyDatabase ManagementE-CommerceWeb Programming/DevelopmentE-Commerce - ManagementWeb Site ManagementInternet & World Wide Web - General & MiscellaneousData Warehousing & MiningWeb analyticsWeb usage mining



