Brands and Bulls**t.: Excel at the Former and Avioid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.

Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer ne…