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The Synthetic Age: Outdesigning Evolution, Resurrecting Species, and Reengineering Our World
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English summary: Franchise systems are hybrids between market and hierarchy. Their economic power generates from the combination of unity and plurality, hierarchy and heterarchy, market and organization. Economics and social sciences have been dealing with the hybrid character of franchise systems and other network-like organizations for a long time. In the meantime, lawyers have also become interested in entrepreneurial structures between market, hierarchy and network. Judith Schacherreiter …