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The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products
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The fundamental stages behind every product
This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline
• Learn how to make the right decisions according to the lifecycle pha…
This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline
• Learn how to make the right decisions according to the lifecycle pha…
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