PR 2.0: New Media, New Tools, New Audiences

Praise for PR 2.0

“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.”

Maura Mahoney, Senior Director, RCN Metro Optical Networks

“P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice…