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Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom

By George Bodenheimer, Donald T. Phillips
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$14.99
By George Bodenheimer, Donald T. Phillips
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A Best Business Book of 2015, Strategy Business
ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer.

It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything.

George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford a…

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