Misbehaving: The Making of Behavioral Economics
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Winner of the Nobel Prize in Economics
Get ready to change the way you think about economics.
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
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AwardsBusinessSocial SciencesPsychologyDiscover TitleNonfictionEconomicsMarketing & SalesSociologyEconomic HistoryMarketingClinical PsychologyEconomic History - General & MiscellaneousEconomics - General & MiscellaneousConsumer BehaviorMethodology - PsychologySociology - General & MiscellaneousBooks by Nobel Prize in Economic Sciences Laureates->2011-20202015 FT & McKinsey Business Book of the Year Award ShortlistFinancial Times & McKinsey Business Book of the Year AwardOther AwardsNobel PrizesNobel Prize in Economic SciencesPrevious Finalists - FT & McKinsey Business Book of the Year Award



