Order History
Premium Membership & Rewards
Help Center / FAQ
Public Opinion: Measuring the American Mind
eBook
$69.00
Earn 5X Rewards 1/1 - 12/31In stock
Buy this eBook as a gift for someone else
Buy this eBook as a gift for someone else
Personalize your gift
Pick up in store
Your local store may have stock of this item.
Your local store may have stock of this item.
Available on compatible , the free NOOK App, and in My Digital Library
NOOK App
Open NOOK app
Download NOOK app
NOOK Devices
- NOOK GlowLight 4 Plus
- NOOK GlowLight 4e
- NOOK GlowLight 4
- NOOK GlowLight Plus 7.8
- NOOK GlowLight 3
- NOOK GlowLight Plus 6
- NOOK 9" Lenovo Tablet (Arctic Grey and Frost Blue)
- NOOK 10" HD Lenovo Tablet
- NOOK Tablet 7" & 10.1
- NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
- NOOK by Samsung [Tab 4 10.1, S2 & E]
- NOOK for iOS
- NOOK for Android
BN.com website
Go to your Digital Library in My Account
Limit 1 per customer
Public Opinion: Measuring the American Mind provides an in-depth look at the history and future of polling, including how public opinion is measured, how it is used and misused, and how to critically evaluate public opinion data. This new edition incorporates a new theme of political polarization and examines how mass media and social media help to shape public opinion. It also provides in-depth coverage of public opinion on such issues as political ideology, health care, race, and foreign polic…