Sport in the USSR: Physical Culture--Visual Culture

Sports played a vital role in the social and cultural life of the former Soviet Union.
The Soviet state sponsored countless programs to promote sporting activities, even constructing a new term, fizkultura, to describe sports culture. 

With Sport in the USSR, Mike O’Mahony asserts that the popular image of fizkultura was as dependent on its presentation as it was on its actual practice. Images of vigorous Soviet sportsmen and women were constantly evoked in literatu…