Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Bias, sentiment, and personal opinions cloud the judgment of even the best Wall Street investors, so why do most financial decision-making models fail to factor in basic human nature? In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin applies the latest psychological research to stock selection, financial services, and corporate financial strategy. Through colorful, often humorous real-world example…