Sri Lanka's Rubber Industry: Succeeding in the Global Market

The global rubber industry is in a growth phase where competition is intense. It is a critical period for the industry where fundamental changes are taking place in the way rubber is produced and marketed for competitive survival. In the long run, it is the cost differential which will sustain either the natural rubber industry or the synthetic rubber industry. The Sri Lanka industry has recently been taken out of state management and the private companies who now are in control should make impo…