Marine Ecotourism: Issues and Experiences

Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular media and from professionals and academics with an interest in tourism’s potential to contribute to sustainable development. However, there is a growing consensus that far too often the term has been used merely as a tool for capitalising on the good intentions of tourists, without the industry itsel…